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Organic SEO & Product Visibility for an Australian E-commerce Store

Boosting traffic, product discoverability, and sales through targeted SEO and Google Merchant strategies.

Client A Sustainable Ecommerce Brand in Australia
Duration 6 Months
Category E-commerce SEO, Product Optimization, Google Merchant

Project Overview

Overview: The client, an e-commerce store based in Australia, was struggling to get consistent organic traffic and product visibility for their niche business. Their collection pages were unorganized, product keywords were not optimized, and their products rarely appeared in Google Shopping results, limiting potential sales.

Our Goal: To increase organic traffic, improve product discoverability, and boost sales by optimizing collection pages, implementing a structured internal linking strategy, conducting product keyword research, and leveraging Google Merchant Center.

Our SEO Plan: We improved our client’s eCommerce website by focusing on better product visibility, higher rankings, and more organic traffic. We created a tailored Ecommerce SEO optimization strategy, tested the plan, implemented the plan and generated desired organic traffic growth.

  1. Did keyword research to find high-intent product and category keywords
  2. Optimized collection pages with SEO titles, descriptions, and headings
  3. Improved product pages with targeted keywords and SEO-friendly content
  4. Built strong internal linking using clear anchor text between pages
  5. Organized site structure for better user experience and search indexing
  6. Set up Google Merchant Center to increase product visibility in Google Shopping
  7. Fixed basic SEO issues to improve crawling and overall performance

Driving Organic Traffic & Product Visibility for an Australian E-commerce Brand

E-commerce Sustainable Brand Google Shopping

The Problem

The store’s pages ranked poorly in search results for relevant product keywords, limiting new customer acquisition. Products were not grouped logically, causing both user and search engine confusion, which reduced discoverability. Many products did not appear in the Google Shopping tab, missing a critical sales channel.

Strategy Applied

  • Product Keyword Research
  • Product & category page SEO optimization
  • Technical SEO (speed, mobile, indexing fixes)
  • Internal linking structure improvement
  • SEO content creation (guides & blogs)
  • aHigh-quality backlink building

Key Results in 6 Months

300+
Keyword Rankings Increased
+300%
Organic Traffic Growth
+320%
Increase in monthly organic traffic from search engines.

Monthly Organic Sessions: Before vs. After Abstract Infosys

Project Screenshots

seo result growth traffic seo organic growth of client spread maya

Client Feedback

"I’m really happy with the SEO work being done for my website. The team has been professional, reliable, and results-driven. I’ve noticed improvements in both traffic and visibility, and they take the time to explain things clearly so I know what’s happening. Overall, they’re doing a great job and I’m very satisfied with the service."
client spread maya
Asmita Rajopadhyaya
CEO, Spread Maya

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