Google Ads Campaign Optimization of a Vehicle Rental Company
The Problem
The company was facing several paid advertising challenges. The company was facing high ad spend with inconsistent booking inquiries, and low conversion rates from existing campaigns. The ad was targeting generic audience that attracted irrelevant clicks and no proper conversion tracking was set up which made it difficult to compete with larger rental providers.
Strategy Applied
- Market & Competitor Research
- Campaign Structure Optimization
- Keyword & Audience Targeting
- High-Converting Ad Creatives
- Landing Page Optimization
- Conversion Tracking & Reporting
Key Results in 6 Months
- +220%
- Increase in Qualified Leads
- +185%
- Increase in Booking Conversions
- -38%
- Reduction in Cost Per Lead
- +310%
- Growth in Google Ads Click Through Rate
Monthly Qualified Leads: Before vs. After Abstract Infosys
Project Screenshots
