Top 10 Free SEO Tools Every SEO Beginners Must Use in 2025
Learn the top 10 free SEO optimization tools to help beginners and startup business owners improve organic performance without spending too much on tools.
Learn the top 10 free SEO optimization tools to help beginners and startup business owners improve organic performance without spending too much on tools.
Best 10 powerful free Search engine optimization tools for SEO beginners to learn about keyword research, analyze competitors, track website traffic, and fix basic SEO issues. Perfect for SEO learners and startup business owners!
Search Engine Optimization (SEO) is the process of making strategies to help search engines understand the content of a website and show it to relevant users. It is the key to online success and is essential for small and large businesses to get organic traffic and stay in the digital competition. Without proper SEO optimization tools and strategies, a website will most likely end up on a later page on Google, which are never clicked by users and drive low sales and conversions.
A business that is more focused on making its website more SEO-friendly can gain more online visibility, credibility, and long-term success in the digital world. Even if you have a small blog website, a local business, an e-commerce business, or other businesses, SEO is the strategy to target your desired audience and achieve your business goals.
SEO may seem intimidating, but many free SEO optimization tools make it easy to analyze and optimize your website's performance. These SEO tools make it easy for beginners and business owners to:
Identify appropriate keywords to reach the target audience
Track website traffic and user behavior to identify what is effective
Identify technical SEO mistakes and make fixes for better rankings
Competitor research for insight and staying ahead of the competition
Improving content quality for better engagement and search visibility
Optimize local business profile with key local SEO strategies.
Instead of spending hundreds of dollars on paid software, these free SEO tools can give you actionable reports to optimize your website without emptying your wallet.
In this blog, we are going to learn about 10 powerful free SEO tools every SEO learner and small business owner must use. These tools will help you optimize your website, improve positions, and bring more traffic to your website in 2025.
Here are some of the important and free-of-cost search engine optimization tools that every SEO learner and small business owner needs to use for better SEO results.
Google Search Console is a free service provided by Google that helps webmasters or website owners to monitor and control how their site is being shown or performing in the search results. It provides informative insights about the website, and also allows you to fix any issues and optimize your ranking.
Performance Tracking: It helps to show organic impressions, clicks, and average ranking positions of your web pages.
Information on Indexing: It helps to check if your important pages are indexed by Google or not. If not, it allows you to submit your web pages for indexing using inspection tools.
Error Reports: It provides error insights on broken links, crawl errors, and security problems.
Sitemap Submission: It allows website owners to submit the sitemap to search engines and helps to understand the information about the website.
Setting up the Google Search Console and monitoring performance is very important to get insights into website performance.
Regular use of GSC allows you to ensure that your site is correctly optimized and performing at its best on Google. It is a powerful tool that every SEO professional must use.
Google Analytics (GA4) is a tracking tool that provides complete data regarding website traffic as well as user behavior and conversion metrics. The tool provides valuable visitor data that enables you to make informed decisions for improving your SEO strategy.
The real-time analytics feature allows you to monitor current website visitors.
The User Behavior Reports section shows both the pages users visit while detailing their session durations.
Traffic Sources tracks down the origin of website visitors as either organic search results or social media engagements or direct referrals, or search engine advertising campaigns.
The audience section offers insights about users through their demographic information, including their geographical positions and their device usage, along with their age bracket.
Event Tracking within GA4 functions as a measurement system for interactive user actions that include clicking, downloading, and form submission activities.
First, you need to create a Google Analytics account and add the tracking code to your website.
You can set up goals and conversions (e.g., form submissions, purchases) to track your performance.
You can monitor traffic to analyze which online channels users choose to find your website.
You should focus on optimizing pages with low performance and analyzing high performing pages for more opportunities.
The bounce rate check makes it possible to understand which webpages require optimization.
Track conversion rates as they help evaluate your SEO outcomes.
Your audience understanding from GA4 helps you refine content which improves your search engine rankings.
With Google Keyword Planner, you can explore all search terms that work best for content creation and PPC advertising free of cost. It allows you to know the search volume of keywords, see the trends of keywords, and how difficult it is to rank in that specific keyword.
It helps you locate top-volume search terms that pertain to your core topic area.
It presents difficulty scores that let you identify marketing opportunities for target keywords.
It helps in better content planning from the search volume information using Google Keyword Planner.
It presents relevant keywords for broader market expansion.
Visit Google Ads and create your account. In the tools section, go to keyword planner and enter your topic or keyword to view suggestions from the Google database.
Check keyword suggestions along with search volume and competition.
Choose long-tail keywords having low competition and high search volume for better SEO rankings.
Include keywords naturally in your content as well as meta tags, URL, headings, and alt tags.
Google Keyword Planner provides real-time data about what users are searching on the internet through its vast database.
Ubersuggest is one of the best keyword research tools for generating content and keyword ideas. It also provides backlink reports, traffic reports and helps to conduct SEO audits to identify strengths, weaknesses, and opportunities. You can access Ubersuggest free of charge through Neil Patel to analyze both keyword research and perform site audits and conduct backlink analysis.
Finds new keywords along with their search volume and SEO difficulty. It also provides insights into user search intent.
Helps to conduct SEO site audits to assess on-page, off-page and technical issues to present optimization suggestions.
Provides insights on competitors' backlinks, reports spammy backlinks, and helps in backlink building opportunities.
It also provides content suggestions that assist users in discovering trending blog topics and SEO opportunities.
Go to Ubersuggest, create an account, and enter your website URL or keyword.
Check keyword suggestions and competition scores with user search intent.
Use the site audit feature to find on-page, off-page, and technical SEO issues and get suggestions on how to fix them.
You can also analyze competitors’ backlinks and try to get similar links by spying on them or by identifying broken link-building opportunities.
Ubersuggest provides a user-friendly SEO tool suitable for SEO beginners or business owners who want to handle basic SEO work by themselves..
Ahrefs is an SEO tool used for link building, keyword research, competitor analysis, rank tracking, and comprehensive website audits. Most of the features inside Ahrefs are designed for marketing professionals to get higher search engine rankings. Users can access some free SEO tools from Ahrefs, even though they need to pay for the full version of the software.
Backlink Checker: Through Backlink Checker, users can view the websites that connect to their site.
Keyword Generator: The keyword generator helps to deliver ideas with difficulty rating scores and keyword trends.
SEO Audit: The SEO Audit tool helps detect website on-page, off-page, and technical problems.
Track your competitor's backlink sources by examining their website profile information.
Check for keywords search volume and their competition. Also, focus on user search intent while researching keywords.
Analyze basic SEO issues and optimize them with the help of Ahrefs audit tools.
Some of the free features from Ahrefs enable users to examine the competition and build better link-building methods.
Moz is a trusted name in the SEO world. While it offers premium features, its free tools are incredibly useful for checking domain authority, tracking keyword rankings, and analyzing competitors.
DA & PA checker: You can measure the strength of website ranking prospects through Domain Authority (DA) & Page Authority (PA) Checker.
Keyword Explorer: It gives users access to keyword suggestions with search volume and difficulty scores.
Link Explorer: It gives users the power to examine backlinks alongside finding link-building possibilities.
Mozbar: It functions as a Chrome extension, enabling users to instantly gather SEO information about any website, such as Domain Authority(DA), Page Authority(PA), and spam score metrics.
You can check DA & PA rankings of your website, enabling you to determine its current search rankings strengths.
You can use the Keyword Explorer tool to discover profitable keyword targets.
You can also evaluate backlinks, enabling businesses to understand which websites link to their competitors.
You can install the MozBar Chrome extension to get real-time access to SEO metrics of different webpages..
Moz offers several free online tools that let users check their website's strength along with solutions for SEO improvement.
The website crawling tool Screaming Frog SEO Spider assists users in locating on-page, off-page, and technical SEO problems easily. Your website receives full scans through this tool which produces a thorough report on elements that might deteriorate your ranking position.
It detects 404 errors from dead links, which has a bad impact on SEO.
It detects all instances where meta tags are omitted or exist in multiple pages.
Helps to generate XML Sitemaps through its generator, to help search engines better understand your website for smooth crawling and indexation.
Helps to analyze website page speed to speed up their website loading time.
First, download and install Screaming Frog SEO Spider.
Start by entering your website address then proceed with running a site scan.
Analyze the reports to identify broken links and missing meta tags, and duplicate content.
Apply necessary fixes to your SEO problems according to the dashboard data to maximize your website rankings.
Screaming Frog remains one of the best tools for on-page, off-page, and technical SEO examinations.
AnswerThePublic serves as a tool that enables users to find search inquiries through its question-based keyword research function. The tool generates visual keyword information through components, which include questions with prepositions and comparative elements.
It detects current trending questions that target your keyword.
It divides data into clear visual structures to reveal sought-after search goals.
It gives effective content inspiration through real search engine queries.
Users can type a keyword for the tool to generate a list of associated questions.
Use the discovered questions to develop either new blog content or build an FAQ page, or create new content ideas.
Select long-tail search terms that correspond to user search intent..
AnswerThePublic delivers ideal content opportunities and shows what users search for in search engines.
SEOquake serves as a free browser extension that provides website SEO metrics which users can view in real time during website browsing. This free Chrome extension helps to evaluate competitors along with backlinks and analyze on-page SEO components.
Instant SEO Audit: Get an overview of a webpage’s SEO health.
Keyword Density Checker: It provides users with a tool to evaluate how frequently keywords are used in written content.
Backlink Analysis: The tool evaluates links to display where different sites point to the target page.
SERP Overlay: Displays SEO metrics directly on Google search results.
First, install the SEOquake extension through the Chrome or Firefox browser and pin it.
Visit any website and click on the SEOquake extension to see real-time SEO metrics.
Study competitors to learn their SEO strategies.
Check for keyword density in the content to optimize it naturally.
SEOquake provides SEO metrics analysis that can help SEO beginners, business owners, and marketers in analyzing website performance.
The WordPress SEO plugin Rank Math functions without charge to enhance website search engine optimization. With its plugin you can receive both on-page SEO suggestions and generate XML sitemaps along with schema markup and more features. But for advanced features it requires premium access.
On-Page SEO Analysis: Provides recommendations while writing content.
XML Sitemap Generator: It automatically generates XML sitemaps to help search engines crawl your website efficiently.
Schema Markup Integration: It improves how your content appears in search results.
Automatic SEO Suggestion: It helps to optimize meta titles, descriptions and content readability.
Keyword Tracking: It helps to monitor keyword rankings directly in WordPress.
Download and activate the Rank Math SEO plugin through the WordPress plugin store.
Follow the setup wizard to execute the SEO settings configuration.
Optimize blog content using the built-in SEO checklist by RankMath
Use Schema Markup to get rich results in search engines.
Track SEO performance directly from the WordPress dashboard.
The Rank Math SEO plugin helps website owners or marketers to optimize their pages easily and efficiently.
Achieving online success requires complete SEO research and implementation. For this, you need to have some basic SEO tools in your hands. With these free SEO optimization tools, you can save money from buying expensive SEO tools.
As an SEO learner or a startup business owner, you need to minimize your expenses as much as possible. Therefore, these 10 free SEO optimization tools are your best choice that enables you to achieve SEO improvements without spending too much.
If you are a business owner trying to scale up your business but don't have time to do SEO by yourself, then you can schedule a consultation with Abstract Infosys to learn about our effective SEO services that drive organic results, engagement, sales, and conversions.
1. Find the best keywords
2. Analyze website traffic and performance
3. Fix on-page and off-page SEO issues
3. Fix technical SEO errors
4. Improve content and rankings
5. Track backlinks and competitor strategies
Start using these free search engine optimization tools today and improve your SEO performance in the competitive digital market. Feel free to ask us any questions related to SEO, our team of SEO professionals is here to guide you in your SEO journey.