Unlocking SEO in 2025: The Basics and Types Every Business Should Know

Do you have time to learn all this? If not, We are here to help you. We are the SEO agency in Nepal helping our clients to improve their SERPs ranking and boost their traffic to websites.

What is SEO (Search Engine Optimization)?

SEO ( Search Engine Optimization) is the process of  optimising your website so that it appears higher in search engine results pages (SERPs). It is also a process to help search engines understand your website content and help users find your website.  SEO enhances the visibility of a website and increases traffic to the website. SEO incorporates a set of rules that need to be followed to increase visibility and traffic to your website.

It helps to:

• Increase website traffic

• Generate more leads

• Improve brand awareness

• Boost your online sales

 

Do you have time to learn all this? If not, We are here to help you. We are the SEO agency in Nepal helping our clients to improve their SERPs ranking and boost their traffic to websites.

 

Do you know the SEO’s impact on Business Growth?

Business prioritising SEO grows faster, showing a 14.6% conversion rate from SEO-driven leads.

 

Types OF SEO

It’s important to understand and implement all types of SEO. Together they play an important role in improving your site’s ranking and visibility. 

We can categorize SEO in three major types. 

• Off-Page SEO

• On-Page SEO

• Technical SEO

On-Page SEO

On-Page SEO are the SEO techniques that focus on keyword optimization and high quality content. It helps to improve the user experience of your site through meta tags and headers. It includes

• Meta title optimization
• Meta description optimization
• Keyword Optimization
• Content Optimization
• Header Tags Optimization
• URL structure Optimization
• Schema Markup 
• Keyword Density
• Image Alt attribute and alt text optimization
• Outbound Links

Off-Page SEO

Off-Page SEO are the SEO techniques that are implemented to build authority of your site with backlinks and  enhance reputation through external site interactions. These activities are performed outside of your website. Off-Page SEO includes:

• Link Building (Backlinks)
• Social Media Engagement
•  Brand Mentions
• Content Marketing (External Platforms)
• Local SEO Activities
•  Community Engagement
• Content Syndication
• Influencer and Blogger Outreach
•  Social Bookmarking
• Online Reputation Management (ORM)
• Competitor Analysis

Technical SEO

Technical SEO are the SEO techniques which are implemented in your website to optimize site speed and mobile friendliness. These techniques are also used to fix crawlability and indexing issues in your site. It includes:

• Website Crawling and Indexing
• Site Structure and Navigation
• Page Speed Optimization
• Mobile Optimization
• HTTPS and Security
• Structured Data and Schema Markup
• Error and Broken Link Fixes
• Crawl Budget Optimization
• Website Architecture
• Log File Analysis
• International SEO (if applicable)
• JavaScript SEO
• Monitoring and Reporting

 

How Search Engines Work

Search engines operate in four primary steps to deliver relevant results to users:

Crawling:

  Search engines scan the web to discover new and updated content.

Indexing

The collected content is stored and organized in the search engine’s database.

Retrieval

The search engine retrieves and ranks the most relevant content from its index for a user query.

Ranking

Based on the algorithms, search engines rank indexed content to show the most relevant results for a query. Algorithms determine which content ranks first in search results. If your content is relevant then it will pop up in rank 1 or in feature snippets. Google Uses 200+ factors, including keyword Relevance, Mobile Friendliness and Backlink Quality to rank the content and shows the most accurate and relevant results for users which might be your site if you our SEO service.

Organic Vs Paid Search Results

Paid ads (PPC ) is a type of Search Engine Marketing (SEM). It appears at the top or bottom of the search results depending on the competition marked with the “Ad” tag. It's a marketing strategy that delivers quick visibility and traffic but requires continuous investment. 

 

On the other hand, organic is a type of Search Engine Marketing(SEM) which is free and earned through SEO. It’s a long term strategy that helps to rank the page content or site by its relevance and quality of content. It helps to build long term visibility and also the credibility of the site.

 

 

Fun Facts

1. Do you know the top 5 search results get over 75% of all clicks!

2. Did you know over 3.5 billion searches are conducted on Google every day!

3. Content including visual elements like images or videos can drive up to 94% more views.

 

Conclusion

SEO can seem overwhelming, due to frequent change in search engine algorithm and the strategies changed along with it. But understanding the basics and choosing the right type of SEO for your goals can be a game-changer.

At Abstract Infosys, we don’t believe in cookie-cutter (black hat and gray hat) solutions. Our team will first understand your business, your audience, and your vision then we create strategies that actually work. If you’re ready to see real results in increasing your website's visibility and traffic growth, Do reach out to us or explore our SEO services. Let’s build something amazing together.